Problem 01
Installs arrive, but Google Ads sees the wrong event.
Tracking and conversion mapping need to follow the user from the ad click to the meaningful in-app action.
Junior PPC Specialist / Performance Systems
Make the signal clear. Make the next move obvious.
I work across Google Ads, AppsFlyer attribution, recurring performance reporting and practical automation. My focus is the space between a campaign click and a decision the team can trust.
Open to junior PPC, performance marketing and marketing automation roles.
Eduard VasyukPPC / Data / Automation
01 / 06Google Ads ● AppsFlyer ● Performance Reporting ● Marketing Automation ● Google Ads ● AppsFlyer ● Performance Reporting ● Marketing Automation ●
01 / The recruiter question
What happens when the numbers look active, but the signal is wrong?
A campaign can generate clicks and installs while the team still cannot answer what to change next. That is the gap I learn to close.
Problem 02
Reports contain numbers, but hide the decision.
Recurring reporting should preserve source truth, surface CPA and ROAS, and make comparison easier.
Problem 03
Support work repeats, so the team loses time.
When a workflow is repetitive, a safe assistant can prepare the next action while keeping human approval in control.
02 / Selected experience
Practical work across acquisition, reporting and automation.
A project-based profile built around real workflows, measurable inputs and clear handoffs. Commercial names are intentionally kept private.
I do not present a list of disconnected tools. I show the kind of work I can take from an unclear problem to a usable system.
Project work
Performance Marketing & PPC Operations
Prepared Google Ads Search setups, tracking parameters, conversion mapping and test plans for an iOS utility product.
Recurring workflow
Marketing Reporting & Data Operations
Built weekly and monthly reporting workflows with Cost, CPA, D4 ROAS, geographic comparison and quality checks.
Product build
Support Automation Product
Designed an AI-assisted support workflow that prepares replies, applies approved rules and keeps a human approval boundary before sending.
03 / How I work
From messy signal to a useful next step.
My projects follow the same working rhythm: understand the failure, connect the data, then make the result usable for the team.
01 / Diagnose
Find where the story breaks.
Check the campaign goal, event source, attribution path, report fields and data limitations before recommending a change.
02 / Connect
Build the handoff.
Configure tracking parameters, OneLink or conversion mapping so the right signal can travel through the system.
03 / Make usable
Turn evidence into action.
Deliver a campaign draft, a repeatable report, a QA checklist or a safe workflow that another person can use.
04 / Selected work
Four projects. A clearer way to buy and learn.
The first case shows a tracking-heavy Google Ads setup. The next cases show the data, reporting and automation habits that support media buying. Open any card to see the problem, approach and evidence.
Featured acquisition case
iOS Utility App
Web-to-App setup
Google Search→
AppsFlyer Web→
Trial signal→
Google Ads✓
01 / Setup prepared
Preserve the click. Return the right conversion.
The campaign needed to send iOS Search traffic to the App Store while preserving click IDs and returning a trial-active signal to Google Ads.
- Google Ads Web and AppsFlyer setup
- OneLink and tracking parameters
- Conversion action and event mapping
- Search themes and ad copy
- Five target markets
- Budget and target CPA draft
$50daily test budget
$20target CPA
5target markets
14search themes
This is a setup case, not a claimed performance result. Tracking validation is the next gate.
Open case ↗
02 / Data
Google Ads & AppsFlyer diagnostics
Separated attribution issues from conversion-goal issues and documented which data could be trusted.
03 / Operations
Recurring acquisition reporting
Standardized weekly and monthly reports with Cost, CPA, D4 ROAS, geographic comparison and quality checks.
04 / Automation
AI Support Copilot
Designed a Gmail workflow that prepares replies, uses approved templates, flags risks and keeps human approval before sending.
05 / Evidence
Useful numbers, with their context attached.
These are project signals, not inflated performance claims. Each number says what was analyzed, prepared or delivered.
13,218asset rows analyzed in a Google Ads export
198campaigns reviewed for diagnostics
30campaigns in a recurring performance report
5k+support emails analyzed for workflow design
06 / Capabilities
What I can contribute from day one.
A practical junior profile: structured enough to work with data, curious enough to find the cause, and careful enough to label what is still being validated.
01
Campaign setup
Search themes, keyword structure, ad copy, markets, budgets and target CPA drafts.
02
Tracking & attribution
AppsFlyer, OneLink, click IDs, event mapping and Google Ads conversion signals.
03
Performance reporting
Weekly and monthly reports built around Cost, CPA, D4 ROAS and comparison.
04
Data diagnostics
Source checks, campaign and asset analysis, limitations and QA before conclusions.
05
Workflow automation
Repeatable processes that reduce manual work without hiding the approval boundary.
06
Product thinking
Translate an operational pain point into a tested workflow that a team can actually use.
07 / Next conversation
Let’s talk about the signal behind the campaign.
I am looking for a junior PPC, performance marketing or marketing automation role where I can contribute to campaign setup, tracking, reporting and structured problem solving.
Contact Eduard ↗